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KMID : 1040220110030010077
Journal of the Korean Academy of Health and Welfare for Elderly
2011 Volume.3 No. 1 p.77 ~ p.91
Factors influencing Appearance Management Behaviors in Middle-aged Women
Lee Young-Boon

Oh Sun-Young
Abstract
This study was conducted to determine factors affecting appearance management behaviors of middle-aged women living in Daegu and collected data during 3 months from 1 May to 30 July 2010. Totally 350 copies of questionnaire were distributed and the data of 309 ones were returned were analyzed with SPSS 18.0. More external expression of the subjects was associated with younger age, higher educational background, a smaller number of children and more expenses of appearance management. Interpersonal perception was observed to be higher with a smaller number of children and more expenses of appearance management. The level of physical confidence was higher with being unmarried and showing higher educational background, a smaller number of children, higher annual income and more expenses of appearance management. The level of physical satisfaction was not significantly different by all of general charateristics. The effect of appearance was found to be higher at younger age with being unmarried and paying more cost for appearance management. Appearance management behaviors were influenced more with higher educational background, a smaller number of children and more expenses of appearance management. Regression analysis performed with appearance management behaviors revealed that a number of children, expenses of appearance management, interpersonal perception, physical confidence and effect of appearance had significant influences on appearance management behaviors. The total effect on appearance management behaviors those of body type management, interpersonal perception and effect of appearance were the highest.
KEYWORD
middle-aged women, appearance management behaviors, Interpersonal perception
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